Jamie Craven
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Halfords

Tour de Francis pitted one civilian, Francis, against 4 of the toughest Tour de France stages, with just a Halfords Carrera bicycle. This formed the content for a documentary and the breakbumpers for ITV's tour coverage.

As part of the project, we created a series of posters, which were given as prizes to customers and appeared in store during the tour.

Halfords.
Tour De Francis Posters.

 

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Design
created at DLKW Lowe, 2014

Tour de Francis pitted one civilian, Francis, against 3 of the toughest Tour de France stages, with just a Halfords Carrera bicycle.

As part of the project, we created a poster for each stage, which were given as prizes to customers and appeared in store during the tour.