_

Design and Art direction
Created at DLKW Lowe, 2012

_

The DLKW Lowe rebrand was intended to represent a unified and reinvigorated agency, but also one that embraces the 'Lowe + partners' brand, in this case by placing a blue square at the heart of the logo.

This simple construct forms the basis of simple patterns used throughout the brand, as well as forming the framework for sub-brands, such as the agency design offering (Colour) and an internal creative initiative (Project Awe).