BBC Radio rebrand.
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In 2008, it was becoming clear that accessing Radio was to become a much more visual experience with the rise of digital channels and smartphones. The brands needed an overhaul to be effective in these new and emerging spaces.
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Design and Art direction
Created at Fallon, 2008
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An external brand review across the entire BBC organisation in 2011 found the BBC Radio brand identities to be the most effective brands in the whole BBC portfolio.
The brief was to create a ‘family’ of brands, to do this whilst maintaining a unique personality for each station and to future proof the brands and marks for the digital age.
Building brands for a digital future that last was a big part of the brief. Now over 10 years old, this ‘futureproofing’ has enabled the brands to grow with the media landscape around them.
The circular marks are simple and clear and within BBC channels instantly tell you it’s ‘radio’. Each brand has its own distinct colour to aid navigation.
All of the brand identities had a brand toolkit, an illustrative kit of parts that helped each station retain a unique personality. These elements were leveraged across all owned channels.
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Featured in ‘Wally Olins; The Brand Handbook’ as an example of how to successfully create a brand family.
Brand guidelines for each of the 10 Radio brands were delivered at the end of the project. These were developed in parallel with each other, ensuring the rules of how each brand worked was consistent across the family of brands. These were reviewed and presented across multiple stakeholders, station controllers and brand managers at the BBC during the 9 month creative process.
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They cracked the brief, understood the constraints and worked with the business to develop the world class identities. Fallon have been outstanding to work with. The project has taken 5 months and has been a joy... they have that magic dust we spend so long looking for”.
Gilda Witte, Head of portfolio Marketing BBC Audio and Music
