1
The overarching campaign idea, ‘Radio Four Curious Minds’, formed the basis for this execution.
Projections in real space juxtapose different pieces of content to create a sense of news and events happening continually. All of this is contextualised by Eddie Mairs voiceover and a typographic treatment mirroring the vocal.
The projection idea could be moved into off-air, and was used at the Latitude festival for Radio 4 comedy.