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On 16th July 2013 children from Ashburnham Community School (an inner city school on a Council estate in Chelsea) had the opportunity to draw straight onto a 15m digital billboard overlooking their school.
The Project Colour app was installed on iPads set up in their playground. Each child received a poster of their artwork to take home, but more importantly, they got the chance to experience the power of creativity, and show how it can change their environment in an incredibly powerful way.
This was the first output of Project Awe, an internal creative initiative at DLKW Lowe I created to foster creative ideas outside of the agency's client roster and creative departments.
My role was to oversee the design and branding output, as well as being part of the project team.