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For the first time, CBBC were going to show programme trails in adult airtime. To ensure maximum effectiveness for the coveted media space, the channel wanted a design solution to top and tail their content.
The project quickly developed beyond this into the creation of the CBBC Bunch, a group of kids wearing green tracksuits that embody the spirit of the brand.
To mimic the adverts’ scheduling, the CBBC Bunch invade adult spaces - from a fisherman’s solitude to a lovers’ picnic, the set ups always feel light hearted, surreal and humorous, and always end with the kids on top and the adults perplexed.