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The objectives of this project were very clear: to create a feel of a ‘family’ of brands, to do this whilst maintaining a unique personality for each station and to future proof the brands and marks for the digital age. The circular marks create distinction from the BBC TV identities, and are simple and clear. Each brand has its own colour, and ‘brand toolkit’, to further add to the personality of each.
This work was the result of a five month long design process, and when the brands were supplemented with new station '4 Extra', we were first choice to develop the brand.
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An external brand review across the entire BBC organisation in 2011 found the BBC Radio brand identites to be the most effective brands in the whole BBC portfolio.
Featured in ‘Wally Olins; The Brand Handbook’ as an example of how to successfully create a brand family.